{"product_id":"doing-research-in-fashion-and-dress-by-yuniya-kawamura-9781350089778","title":"Doing Research in Fashion and Dress","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhether you’re investigating fashion as a material object, an abstract idea, a social phenomenon, or a commercial system, qualitative techniques can further your understanding of almost any research topic.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDoing Research in Fashion and Dress\u003c\/em\u003e begins by guiding you through a brief history of fashion studies, and the debates surrounding it, before introducing key qualitative methodological approaches, including ethnography, semiology, and object-based research. Detailed case studies demonstrate how each methodology is used in practice. These case studies include Japanese subcultures, fashion photography blogs, and semiotic studies of fashion magazine shoots and advertisements.\u003c\/p\u003e\n\n\u003cp\u003eThis second edition also features a new chapter on internet sources and online ethnography, reflecting the adoption of social media tools not only by industry practitioners but also by academics.\u003c\/p\u003e\n\n\u003cp\u003eBy contextualising history, theory, and practice, \u003cem\u003eDoing Research in Fashion and Dress\u003c\/em\u003e offers:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eA systematic examination of qualitative research methods in fashion studies in social sciences.\u003c\/li\u003e\n  \u003cli\u003eA practical guide for anyone wishing to conduct fashion research in academia or in the business world.\u003c\/li\u003e\n  \u003cli\u003eAn accessible grounding in contemporary fashion studies literature.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596287066348,"sku":"9781350089778","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350089778-doing-research-in-fashion-and-dress.jpg?v=1777919092","url":"https:\/\/bookhero.co.nz\/products\/doing-research-in-fashion-and-dress-by-yuniya-kawamura-9781350089778","provider":"Book Hero","version":"1.0","type":"link"}