{"product_id":"digital-marketing-fundamentals-by-matt-bailey-9781119894575","title":"Digital Marketing Fundamentals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare for the OMCP certification exam and expand your digital marketing skillset\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires a strong command of content marketing, conversion rate optimisation, and other digital marketing competencies in high market demand.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimisation with the help of industry-leading authors and members of the OMCP Standards Committee.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFull discussions of paid search marketing, email marketing, and marketing to mobile device users\u003c\/li\u003e\n    \u003cli\u003eExacting and focused instruction on all the competencies tested by the OMCP exam\u003c\/li\u003e\n    \u003cli\u003eAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for aspiring and practising digital marketers, \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452707564,"sku":"9781119894575","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/06b2028d98e105ff31d4151c6e180bde.jpg?v=1759269982","url":"https:\/\/bookhero.co.nz\/products\/digital-marketing-fundamentals-by-matt-bailey-9781119894575","provider":"Book Hero","version":"1.0","type":"link"}