{"product_id":"digital-marketing-excellence-by-dave-chaffey-9780367444013","title":"Digital Marketing Excellence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its sixth edition, the hugely popular \u003cem\u003eDigital Marketing Excellence\u003c\/em\u003e is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.\u003c\/p\u003e\n\n\u003cp\u003eWritten by two highly experienced digital marketing consultants, the book shows you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDraw up an outline integrated digital marketing plan\u003c\/li\u003e\n  \u003cli\u003eEvaluate and apply digital marketing principles and models\u003c\/li\u003e\n  \u003cli\u003eIntegrate online and offline communications\u003c\/li\u003e\n  \u003cli\u003eImplement customer-driven digital marketing as part of digital transformation\u003c\/li\u003e\n  \u003cli\u003eReduce costly trial and error\u003c\/li\u003e\n  \u003cli\u003eMeasure and enhance your digital marketing\u003c\/li\u003e\n  \u003cli\u003eLearn best practices for reaching and engaging your audiences using the key digital marketing platforms.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.\u003c\/p\u003e\n\n\u003cp\u003eOffering a highly structured and accessible guide to a critical and far-reaching subject, \u003cem\u003eDigital Marketing Excellence, 6th edition\u003c\/em\u003e provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.\u003c\/p\u003e\n\n\u003cp\u003eOnline resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605597012204,"sku":"9780367444013","price":435.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367444013-digital-marketing-excellence.jpg?v=1778134269","url":"https:\/\/bookhero.co.nz\/products\/digital-marketing-excellence-by-dave-chaffey-9780367444013","provider":"Book Hero","version":"1.0","type":"link"}