{"product_id":"digital-design-by-antony-radford-9781847888297","title":"Digital Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDigital Design: A Critical Introduction\u003c\/em\u003e provides a much-needed new perspective on designing with digital media. Linking ideas from media theory, generative design, and creativity with examples from nature, art, architecture, industrial design, websites, animation, and games, it addresses some fundamental questions about creative design with digital media.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing original material based on the authors' own research, the book argues that the recognition and understanding of the interplay of the two apparently opposing concepts of rules and contingency supports original thinking, creativity, and innovation.\u003c\/p\u003e\n\n\u003cp\u003eGoing beyond existing texts on the subject, \u003cem\u003eDigital Design\u003c\/em\u003e is an accessible primer whose innovative approach transcends the analysis of individual subfields—such as animation, games, and website design—yet offers practical help within all of them.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46816730611948,"sku":"9781847888297","price":242.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25610423482845.jpg?v=1757852967","url":"https:\/\/bookhero.co.nz\/products\/digital-design-by-antony-radford-9781847888297","provider":"Book Hero","version":"1.0","type":"link"}