{"product_id":"digital-business-by-eloise-coupey-9780131400979","title":"Digital Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAs businesses adapt to the realities of the digital world and build on the hard-won insights of the digital business pioneers, increasing importance is placed on the need to understand how traditional concepts of business strategy and implementation are influenced by the Internet. It is also crucial to identify the novel aspects of business that are made possible by the Internet. That is why this book was written.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow do you succeed in the digital business environment?\u003c\/li\u003e\n  \u003cli\u003eHow do you make the transition from offline to online?\u003c\/li\u003e\n  \u003cli\u003eWhat aspects of your business will be affected, and how should you manage them?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eDigital Business: Concepts and Strategies\u003c\/em\u003e will help you develop the skills necessary to understand and integrate Internet technology and characteristics into business activity for attaining strategic objectives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605595406572,"sku":"9780131400979","price":376.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780131400979-digital-business.jpg?v=1778134107","url":"https:\/\/bookhero.co.nz\/products\/digital-business-by-eloise-coupey-9780131400979","provider":"Book Hero","version":"1.0","type":"link"}