{"product_id":"digilogue-by-anders-sorman-nilsson-9781118641385","title":"Digilogue","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world.\u003c\/p\u003e\n\n\u003cp\u003eAnything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books, and multiplex movie theatres, for example).\u003c\/p\u003e\n\n\u003cp\u003eIn your rush to embrace your customers' digital mind, are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge?\u003c\/p\u003e\n\n\u003cp\u003eThe answer, according to internationally acclaimed futurist, Anders Sorman-Nilsson, is \u003cem\u003eDigilogue\u003c\/em\u003e—the translational sweet-spot, the convergence of the digital and the analogue.\u003c\/p\u003e\n\n\u003cp\u003eA book that will revolutionise how you do business in a digital world, \u003cem\u003eDigilogue\u003c\/em\u003e provides powerful insights, strategies, and tools to help you provide value to digital minds while connecting with analogue hearts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854450020588,"sku":"9781118641385","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/e9b3c3ad88ed9005fa0e3ab95edbb00c.jpg?v=1759270007","url":"https:\/\/bookhero.co.nz\/products\/digilogue-by-anders-sorman-nilsson-9781118641385","provider":"Book Hero","version":"1.0","type":"link"}