{"product_id":"designing-and-conducting-business-surveys-by-ger-snijkers-9780470903049","title":"Designing and Conducting Business Surveys","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDesigning and Conducting Business Surveys\u003c\/em\u003e provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles.\u003c\/p\u003e\n\n\u003cp\u003eThe book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers.\u003c\/p\u003e\n\n\u003cp\u003eThis book provides guidelines that will help the reader make educated trade-off decisions that minimise survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eDetermining the survey content, considering user needs, the business context, and total survey quality\u003c\/li\u003e\n\u003cli\u003ePlanning the survey as a project\u003c\/li\u003e\n\u003cli\u003eSampling frames, procedures, and methods\u003c\/li\u003e\n\u003cli\u003eQuestionnaire design and testing for self-administered paper, web, and mixed-mode surveys\u003c\/li\u003e\n\u003cli\u003eSurvey communication design to obtain responses and facilitate the business response process\u003c\/li\u003e\n\u003cli\u003eConducting and managing the survey using paradata and project management tools\u003c\/li\u003e\n\u003cli\u003eData processing, including capture, editing, and imputation, and dissemination of statistical outputs\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning and Conducting Business Surveys\u003c\/em\u003e is an indispensable resource for anyone involved in designing and\/or conducting business or organisational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47460683874540,"sku":"9780470903049","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470903049-designing-and-conducting-business-surveys.jpg?v=1774950691","url":"https:\/\/bookhero.co.nz\/products\/designing-and-conducting-business-surveys-by-ger-snijkers-9780470903049","provider":"Book Hero","version":"1.0","type":"link"}