{"product_id":"design-manufacture-and-sell-your-bag-collection-by-ann-saunders-9781350346604","title":"Design, Manufacture and Sell Your Bag Collection","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTurn your passion and inspiration into a must-have bag collection and launch your own successful brand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eHandbag design is more than just a creative pursuit—it’s also a business. This book is a practical guide to developing your design skills alongside the vital business know-how you'll need to avoid costly mistakes. Ann Saunders leads you through the whole process from initial concepts through to sampling, manufacturing, marketing, and retail. You’ll learn how to navigate the challenges of sourcing materials, finding a manufacturer, creating a bespoke brand, developing a sales strategy, and growing your business.\u003c\/p\u003e\n\n\u003cp\u003eThroughout the book, Ann's former students, who have established their own successful brands, share their real-world insights into the challenges of becoming a designer\/entrepreneur in today’s highly competitive accessories market.\u003c\/p\u003e\n\n\u003cp\u003eWith more than 150 images, charts, and illustrations, \u003cem\u003eDesign, Manufacture and Sell Your Bag Collection\u003c\/em\u003e includes detailed advice on:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe Creative Process\u003c\/li\u003e\n    \u003cli\u003eResearching Your Brief\u003c\/li\u003e\n    \u003cli\u003eKnowing Your Customer\u003c\/li\u003e\n    \u003cli\u003eDesigning Your Bag\u003c\/li\u003e\n    \u003cli\u003eCritical Paths\u003c\/li\u003e\n    \u003cli\u003eMaterials\u003c\/li\u003e\n    \u003cli\u003eHardware\u003c\/li\u003e\n    \u003cli\u003eUnderstanding Bag Construction\u003c\/li\u003e\n    \u003cli\u003eCompleting Your Design\u003c\/li\u003e\n    \u003cli\u003ePlanning a Range\u003c\/li\u003e\n    \u003cli\u003eSampling\u003c\/li\u003e\n    \u003cli\u003eManufacturing\u003c\/li\u003e\n    \u003cli\u003eBranding\u003c\/li\u003e\n    \u003cli\u003eMarketing\u003c\/li\u003e\n    \u003cli\u003eBusiness Planning\u003c\/li\u003e\n    \u003cli\u003eSustaining Your Business\u003c\/li\u003e\n    \u003cli\u003eSustainability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47596205441260,"sku":"9781350346604","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/cc618d7900ddae9b44221ef4bfceabb4.jpg?v=1777930900","url":"https:\/\/bookhero.co.nz\/products\/design-manufacture-and-sell-your-bag-collection-by-ann-saunders-9781350346604","provider":"Book Hero","version":"1.0","type":"link"}