{"product_id":"design-forward-by-hartmut-esslinger-9783897903814","title":"Design Forward","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn this book, Hartmut Esslinger—one of the most influential designers and thinkers internationally, as well as the founder of frog design—explains how \u003cem\u003eDesign Forward\u003c\/em\u003e uses 'strategic design' in business and society to bring about positive change through innovative creativity.\u003c\/p\u003e\n\n\u003cp\u003eA key component is the strategically extended definition of design as a convergent and humanistic amalgamation of technology, the environment, and the economy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47470411677932,"sku":"9783897903814","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783897903814-design-forward.jpg?v=1775218755","url":"https:\/\/bookhero.co.nz\/products\/design-forward-by-hartmut-esslinger-9783897903814","provider":"Book Hero","version":"1.0","type":"link"}