{"product_id":"design-for-business-9781783203765","title":"Design for Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDesign for Business\u003c\/em\u003e is one of the very few books that bridges the gap between business and design. This collection features essays on topics ranging from branding and sustainability to business-driven design education.\u003c\/p\u003e\n\n\u003cp\u003eThe centrepiece of the volume is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Enhancing this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games.\u003c\/p\u003e\n\n\u003cp\u003eAdditional highlights include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio. There's also an essay on the importance of a research-led design practice in typography and a consideration of colour and brand identity.\u003c\/p\u003e\n\n\u003cp\u003eMoreover, it features an essay on packaging design testing methods, a study of greenwashing, sustainability, and communication design, and a case study on organisational management by design.\u003c\/p\u003e\n\n\u003cp\u003eThe book delves into strategic decision-making in new product development and presents research on how Australian businesses are hiring designers. Additionally, it includes an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that has revolutionised a health care sector.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854446514412,"sku":"9781783203765","price":81.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/c5a204bb6bde3be91cea34583701b074.jpg?v=1759270060","url":"https:\/\/bookhero.co.nz\/products\/design-for-business-9781783203765","provider":"Book Hero","version":"1.0","type":"link"}