{"product_id":"data-driven-marketing-by-mark-jeffery-9780470504543","title":"Data-Driven Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eNAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow organisations can deliver significant performance gains through strategic investment in marketing\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the new era of tight marketing budgets, no organisation can continue to spend on marketing without knowing what's working and what's wasted. \u003cem\u003eData-Driven Marketing\u003c\/em\u003e improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities, from branding and awareness, trial and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eExplains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organisation\u003c\/li\u003e\n  \u003cli\u003eIn-depth discussion of the fifteen key metrics every marketer should know\u003c\/li\u003e\n  \u003cli\u003eBased on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nissan, Philips, Sony, and many other firms\u003c\/li\u003e\n  \u003cli\u003eUses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending\u003c\/li\u003e\n  \u003cli\u003eIn-depth examples of how to apply the principles in small and large organisations\u003c\/li\u003e\n  \u003cli\u003eFree downloadable ROMI templates for all examples given in the book\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith every department under the microscope looking for results, those who properly use data to optimise their marketing are going to come out on top every time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47596101632236,"sku":"9780470504543","price":76.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780470504543-data-driven-marketing.jpg?v=1777916493","url":"https:\/\/bookhero.co.nz\/products\/data-driven-marketing-by-mark-jeffery-9780470504543","provider":"Book Hero","version":"1.0","type":"link"}