{"product_id":"customer-relationship-management-by-roger-j-baran-9781138919525","title":"Customer Relationship Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book balances the behavioural and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eBaran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organisation in a highly competitive marketplace. This edition has several new features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdates that take into account the latest research and changes in organisational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM.\u003c\/li\u003e\n    \u003cli\u003eNew material on big data and the use of mobile technology.\u003c\/li\u003e\n    \u003cli\u003eAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today.\u003c\/li\u003e\n    \u003cli\u003eA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organisation as a whole.\u003c\/li\u003e\n    \u003cli\u003eCutting-edge examples and images to keep readers engaged and interested.\u003c\/li\u003e\n    \u003cli\u003eA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605576892652,"sku":"9781138919525","price":271.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138919525-customer-relationship-management.jpg?v=1778131816","url":"https:\/\/bookhero.co.nz\/products\/customer-relationship-management-by-roger-j-baran-9781138919525","provider":"Book Hero","version":"1.0","type":"link"}