{"product_id":"customer-relationship-management-by-roger-j-baran-9781138919518","title":"Customer Relationship Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book balances the behavioural and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy.\u003c\/p\u003e\n\n\u003cp\u003eBaran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organisation in a highly competitive marketplace. This edition has several new features:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eUpdates that take into account the latest research and changes in organisational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM\u003c\/li\u003e\n    \u003cli\u003eNew material on big data and the use of mobile technology\u003c\/li\u003e\n    \u003cli\u003eAn overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today\u003c\/li\u003e\n    \u003cli\u003eA broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organisation as a whole\u003c\/li\u003e\n    \u003cli\u003eCutting edge examples and images to keep readers engaged and interested\u003c\/li\u003e\n    \u003cli\u003eA complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer Relationship Management\u003c\/em\u003e by Roger J. Baran and Robert J. Galka is an essential read for those seeking to enhance their understanding of customer relationship strategies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605576827116,"sku":"9781138919518","price":823.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138919518-customer-relationship-management.jpg?v=1778131802","url":"https:\/\/bookhero.co.nz\/products\/customer-relationship-management-by-roger-j-baran-9781138919518","provider":"Book Hero","version":"1.0","type":"link"}