{"product_id":"customer-engagement-strategy-by-joern-schlimm-9781398628298","title":"Customer Engagement Strategy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDeliver lasting customer value through data-led, technology-enhanced engagement strategies.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCustomer Engagement Strategy\u003c\/em\u003e by \u003cstrong\u003eJoern Schlimm\u003c\/strong\u003e is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.\u003c\/p\u003e\n\n\u003cp\u003eWritten for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organisations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eApply data-led frameworks to deliver consistent, high-value customer experiences\u003c\/li\u003e\n    \u003cli\u003eIntegrate AI, Web3 and immersive environments into measurable engagement strategies\u003c\/li\u003e\n    \u003cli\u003eUse proven insights to govern innovation and mitigate technology adoption risks\u003c\/li\u003e\n    \u003cli\u003eLead transformation that connects business performance with customer outcomes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCombining strategic foresight with actionable insights, \u003cem\u003eCustomer Engagement Strategy\u003c\/em\u003e helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThemes include:\u003c\/strong\u003e digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48038227607788,"sku":"9781398628298","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398628298-customer-engagement-strategy.jpg?v=1785391213","url":"https:\/\/bookhero.co.nz\/products\/customer-engagement-strategy-by-joern-schlimm-9781398628298","provider":"Book Hero","version":"1.0","type":"link"}