{"product_id":"creating-a-brand-identity-a-guide-for-designers-by-catharine-slade-brooking-9781780675626","title":"Creating a Brand Identity: A Guide for Designers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCreating a Brand Identity: A Guide for Designers\u003c\/em\u003e by Catharine Slade-Brooking offers a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive, as well as an understanding of marketing and consumer behaviour. This practical handbook serves as a comprehensive introduction to this multifaceted process.\u003c\/p\u003e\n\n\u003cp\u003eExercises and examples highlight the key activities undertaken by designers to create a successful brand identity. These include defining the audience, analysing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding, and launching the new identity.\u003c\/p\u003e\n\n\u003cp\u003eCase studies throughout the book are illustrated with brand identities from around the world, spanning a diverse range of industries—digital media, fashion, advertising, product design, packaging, retail, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47470352171244,"sku":"9781780675626","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780675626-creating-a-brand-identity-a-guide-for-designers.jpg?v=1775217016","url":"https:\/\/bookhero.co.nz\/products\/creating-a-brand-identity-a-guide-for-designers-by-catharine-slade-brooking-9781780675626","provider":"Book Hero","version":"1.0","type":"link"}