{"product_id":"crash-course-by-ricardo-jimnez-9781637632963","title":"Crash Course","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eIn \u003cem\u003eCrash Course\u003c\/em\u003e\u003c\/strong\u003e, Ricardo Jimenez recounts his personal startup failure so that other entrepreneurs and business founders may learn from his mistakes as they chase their own business dreams.\u003c\/p\u003e\n\n\u003cp\u003eNine times out of ten, the passionate, well-educated, semi-cocky entrepreneur with dreams of taking the market by storm...fails.\u003c\/p\u003e\n\n\u003cp\u003eWhether it's a quick crash and burn within the first year or a longer struggle over several years, the result is usually the same: an exhausted, confused, financially broke, and emotionally broken startup failure.\u003c\/p\u003e\n\n\u003cp\u003eWe love to hear stories of lean-and-mean startups that bootstrap their way to a hard-fought victory. But what about the other 90 percent? What about the startup founders who were chewed up and spit out by potential investors, dirty-dealing partners, and fickle customers? What about the ones who dared to give their dream wings...only to watch it crash on the runway?\u003c\/p\u003e\n\n\u003cp\u003eDon't we have as much or more to learn from them as we do the lucky few who actually make it?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eCrash Course\u003c\/em\u003e, entrepreneur Ricardo Jimenez crawls out from under the wreckage of his failed startup and forces himself to explore how his best-laid plans went so terribly wrong. With surgical precision, Jimenez explores every decision, meeting, step, and misstep that turned his once-promising international toy company into an expensive lesson in how \u003cem\u003enot\u003c\/em\u003e to succeed in the highly competitive global marketplace.\u003c\/p\u003e\n\n\u003cp\u003ePutting pride aside, Jimenez puts his \u003cem\u003ewhole\u003c\/em\u003e story on display—the good, the bad, and the terrible—with the hope that the next generation of startup entrepreneurs can learn from his mistakes and take a pain-free shortcut to the important lessons he had to learn the hard way.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46451527647468,"sku":"9781637632963","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1405543482771.jpg?v=1747568790","url":"https:\/\/bookhero.co.nz\/products\/crash-course-by-ricardo-jimnez-9781637632963","provider":"Book Hero","version":"1.0","type":"link"}