{"product_id":"cosmetics-marketing-by-lindsay-karchin-9781350299436","title":"Cosmetics Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eDiscover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, \u003cem\u003eCosmetics Marketing: Strategy and Innovation in the Beauty Industry\u003c\/em\u003e provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts.\u003c\/p\u003e\n\n\u003cp\u003eThere are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. \u003cem\u003eCosmetics Marketing\u003c\/em\u003e is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719406768364,"sku":"9781350299436","price":76.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20906643482668.jpg?v=1754556858","url":"https:\/\/bookhero.co.nz\/products\/cosmetics-marketing-by-lindsay-karchin-9781350299436","provider":"Book Hero","version":"1.0","type":"link"}