{"product_id":"corporate-entrepreneurship-and-innovation-by-paul-burns-9781352008791","title":"Corporate Entrepreneurship and Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWritten by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic.\u003c\/p\u003e\n\n\u003cp\u003eAfter an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership, and strategy. The third section focuses on the entrepreneurial mindset, including how to encourage creativity, business ideas, and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development, and the role of shareholder value.\u003c\/p\u003e\n\n\u003cp\u003eIt is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, handle internal challenges of managing creativity, and show how to foster an entrepreneurial culture.\u003c\/p\u003e\n\n\u003cp\u003eThis is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship, or Corporate Venturing at undergraduate, postgraduate, or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew to this Edition:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFully revised and updated content throughout with a new four-part structure\u003c\/li\u003e\n  \u003cli\u003eBrand new case studies in every chapter, featuring some of the world’s highest profile companies from across the globe\u003c\/li\u003e\n  \u003cli\u003eA greater focus on innovation, including a new chapter on this topic at the start of the book\u003c\/li\u003e\n  \u003cli\u003eNew chapters on ‘Developing a Business Model’, ‘Managing Change’ and ‘Managing Risk’\u003c\/li\u003e\n  \u003cli\u003eNew on-page glossary with key terms highlighted in the text and defined in the margins\u003c\/li\u003e\n  \u003cli\u003eNew Activities and Group Discussion topics at the end of each chapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for \u003cem\u003eCorporate Entrepreneurship and Innovation\u003c\/em\u003e can be found at \u003ca href=\"http:\/\/bloomsburyonlineresources.com\/corporate-entrepreneurship-and-innovation-4e\"\u003ebloomsburyonlineresources.com\/corporate-entrepreneurship-and-innovation-4e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719406178540,"sku":"9781352008791","price":130.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9914403482669.jpg?v=1754556675","url":"https:\/\/bookhero.co.nz\/products\/corporate-entrepreneurship-and-innovation-by-paul-burns-9781352008791","provider":"Book Hero","version":"1.0","type":"link"}