{"product_id":"content-rules-by-ann-handley-9781119447443","title":"Content Rules","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a voice, including organisations and their customers. To be successful, businesses must speak directly with their customers or prospects through a comprehensive strategy that allows them to reach new customers at every stage of the buying cycle. They must find their voice and create bold and compelling content that people want to consume and which speaks to their needs, wants, or desires.\u003c\/p\u003e\n\n\u003cp\u003eYeah, yeah... so you know all that. But \u003ci\u003ehow\u003c\/i\u003e can you create bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? The second edition of \u003ci\u003eContent Rules\u003c\/i\u003e is a how-to book on both the art and science of developing marketing content that people care about, interwoven with case studies of companies that are successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base.\u003c\/p\u003e\n\n\u003cp\u003eBusiness owners and marketers who read this book will learn:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eThe art of storytelling and the science of journalism.\u003c\/li\u003e\n    \u003cli\u003eWhat it means to be a publisher and why what you publish is the cornerstone of your marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to find an authentic voice and craft bold content that will resonate with prospects and buyers and encourage them to share it with others.\u003c\/li\u003e\n    \u003cli\u003eHow to leverage social media and social tools to get your content and ideas distributed as widely as possible.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46790033604844,"sku":"9781119447443","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15421493482586.jpg?v=1756964035","url":"https:\/\/bookhero.co.nz\/products\/content-rules-by-ann-handley-9781119447443","provider":"Book Hero","version":"1.0","type":"link"}