{"product_id":"consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","title":"Consumer Behaviour, 1st Australia and New Zealand Edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eConsumer Behaviour\u003c\/i\u003e offers a concise and focused narrative that simplifies complex consumer behaviour concepts, presenting the subject in a clear and accessible way, specifically designed for students in marketing.\u003c\/p\u003e\n\n\u003cp\u003eIt emphasises practical applications and contemporary issues, such as the impact of social media and global trends. Australian and New Zealand examples and case studies are integrated throughout to ensure relevance to local students and provide a deeper understanding of key consumer behaviour principles.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47340696010988,"sku":"9781394328079","price":167.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/b94f24963d324aa1773f21a812a88f37.jpg?v=1772191511","url":"https:\/\/bookhero.co.nz\/products\/consumer-behaviour-1st-australia-and-new-zealand-edition-by-dawn-iacobucci-9781394328079","provider":"Book Hero","version":"1.0","type":"link"}