{"product_id":"consumer-behavior-by-ayalla-ruvio-9781119912415","title":"Consumer Behavior","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eConsumer Behavior\u003c\/em\u003e, the authors deliver a cutting-edge examination of consumer behaviour, combining a thorough introduction to the subject with an overview of common and important consumer behaviours, contemporary social issues impacting consumer behaviour including social media, a global mindset of consumer behaviours, and the ethical aspects of consumer behaviour.\u003c\/p\u003e\n\n\u003cp\u003eThe authors draw on extensive consumer behaviour research and teaching experience to offer a streamlined pedagogical framework designed to provide a contemporary and fresh voice in the discipline. \u003cem\u003eConsumer Behavior\u003c\/em\u003e is ideal for undergraduates, graduates, MBAs, and executives seeking new insights to better understand consumers. In this edition, you'll find:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAn easy-to-follow introduction to and overview of consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eThe consumer buying process.\u003c\/li\u003e\n  \u003cli\u003eA thoroughgoing focus on global, ethical, and social media issues relevant to consumer behaviour.\u003c\/li\u003e\n  \u003cli\u003eSupplementary materials for instructors, including PowerPoint slides and a Test Bank.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47462729253100,"sku":"9781119912415","price":192.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781119912415-consumer-behavior.jpg?v=1775022489","url":"https:\/\/bookhero.co.nz\/products\/consumer-behavior-by-ayalla-ruvio-9781119912415","provider":"Book Hero","version":"1.0","type":"link"}