{"product_id":"concept-code-by-gaby-crucq-toffolo-9789063694326","title":"Concept Code","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eConceptual thinking is a way of thinking with which you add a vision to a product, service, or organisation. In order to attract and bind your consumer, your concept becomes vital for your success. Content is key, as this determines the coherence of the concept. Consumers want to experience the story in every touchpoint of the concept and thus be fed again and again.\u003c\/p\u003e\n\n\u003cp\u003eThe producer must meet the emotional and functional needs of the consumer as well. So, besides to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable and doable.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eConcept Code\u003c\/em\u003e guides you through every stage of bringing life to an idea in order to become a fully matured concept. This book is the English edition of \u003cem\u003eConcept Denken\u003c\/em\u003e, published by BIS Publishers, and has sold more than 4,000 copies. Because of its success in this small country, we are convinced of international success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719367217388,"sku":"9789063694326","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/bcc614636ec61fbfbe4878cac69e2d9b.jpg?v=1754914691","url":"https:\/\/bookhero.co.nz\/products\/concept-code-by-gaby-crucq-toffolo-9789063694326","provider":"Book Hero","version":"1.0","type":"link"}