{"product_id":"community-building-for-marketers-by-areej-abuali-9781398616936","title":"Community Building for Marketers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eThe fastest growing brands of the 21st century have succeeded by building and harnessing the power of brand communities. In doing so, they were able to earn engagement and loyalty, with relatively low risk.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eCommunity Building for Marketers\u003c\/i\u003e looks at how brands have successfully mastered community marketing and how you can do it too. Covering everything from how to start and grow a successful community, to setting your community's vision, mission, and values, as well as defining what success looks like for you, this book is the ultimate step-by-step guide.\u003c\/p\u003e\n\n\u003cp\u003eWith real-world examples from a wide range of companies such as Buffer, Sanity, and The TEFL Org, this book is designed to help you succeed at community marketing no matter what type of business you're in.\u003c\/p\u003e\n\n\u003cp\u003eWhether your community is still in its early days or has been around for a while and needs a boost, \u003ci\u003eCommunity Building for Marketers\u003c\/i\u003e will help you capitalize upon the opportunities community marketing offers, transforming your customers from passive consumers to active, engaged brand advocates.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854289260780,"sku":"9781398616936","price":64.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26623213482685.jpg?v=1759239798","url":"https:\/\/bookhero.co.nz\/products\/community-building-for-marketers-by-areej-abuali-9781398616936","provider":"Book Hero","version":"1.0","type":"link"}