{"product_id":"communication-design-by-derek-yates-9781472534408","title":"Communication Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe success of a piece of communication has always depended on the connection between content, form, audience, and context—what the message is, who it’s aimed at, what it looks like, and how and where it’s communicated. In recent years, the balance between these elements has shifted.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eCommunication Design\u003c\/em\u003e bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organised into themes of brand, experience, conversation, participation, navigation, advocacy, and critique, it explores the core ideas shaping contemporary practice.\u003c\/p\u003e\n\n\u003cp\u003eAlongside case studies of game-changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":48241023713516,"sku":"9781472534408","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781472534408-communication-design-1.jpg?v=1787930756","url":"https:\/\/bookhero.co.nz\/products\/communication-design-by-derek-yates-9781472534408","provider":"Book Hero","version":"1.0","type":"link"}