{"product_id":"color-sells-by-sendpoints-9789887928386","title":"Color Sells","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003ePower up your packaging design with \u003cem\u003eCOLOURS!\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red—world-famous brands have successfully developed their own colour system for their brand identity, including packaging and storefront, making a strong impression on consumers. Colour has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigour into the packaging.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eColor Sells\u003c\/em\u003e reveals the secrets of commercially successful packaging colours. It introduces colour psychology and marketing strategies using accessible language and vivid illustrations. The book deeply analyses the combination of colour and marketing in packaging through case studies and showcases packaging designs worldwide with excellent colour matching, revealing their design concepts and approaches.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47362538668268,"sku":"9789887928386","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/16394543485708.jpg?v=1772890033","url":"https:\/\/bookhero.co.nz\/products\/color-sells-by-sendpoints-9789887928386","provider":"Book Hero","version":"1.0","type":"link"}