{"product_id":"color-in-nature-by-ron-douglas-9780691258614","title":"Color in Nature","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eA marvellously illustrated guide to colour in the natural world.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eRecent years have seen tremendous strides in the fields of vision, visual ecology, and our own multilayered experience of colour in life and the world. These advances have been driven by astonishing discoveries in neuroscience and evolutionary biology as well as psychology and design.\u003c\/p\u003e\n\n\u003cp\u003eThis beautifully illustrated book unlocks nature's colourful purpose, revealing how creatures see colour as well as shedding light on the important part that it plays in animal behaviour, from reproduction and communication to aggression and defence. \u003ci\u003eColor in Nature\u003c\/i\u003e also places the human experience and uses of colour in the context of all the colours around us, both in the natural world and in the world that we humans create for our own pleasure and purpose.\u003c\/p\u003e\n\n\u003cp\u003eA wide-ranging survey of a vibrant and compelling topic, \u003ci\u003eColor in Nature\u003c\/i\u003e will open your eyes to new ways of perceiving the world.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFeatures a wealth of stunning colour illustrations\u003c\/li\u003e\n    \u003cli\u003eExplains what colour is and how it happens\u003c\/li\u003e\n    \u003cli\u003eCovers the physics, genetics, chemistry, physiology, and psychology of animal colour perception\u003c\/li\u003e\n    \u003cli\u003eDiscusses colours humans don't see or rarely use\u003c\/li\u003e\n    \u003cli\u003eSheds light on the evolution of colours for mating, hunting, fighting, deceiving, and hiding\u003c\/li\u003e\n    \u003cli\u003eProvides insights into colour blindness, bio-inspired colours, and people's appreciation for art and design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":46854276022508,"sku":"9780691258614","price":69.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2573283482434.jpg?v=1759239593","url":"https:\/\/bookhero.co.nz\/products\/color-in-nature-by-ron-douglas-9780691258614","provider":"Book Hero","version":"1.0","type":"link"}