{"product_id":"codice-superga-by-maria-luisa-frisa-9788891846075","title":"Codice Superga","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe design, innovation, and story of one of the most famous Italian brands in the world, Superga, dubbed the \"People's Shoes of Italy,\" and its timeless icon, the 2750 model.\u003c\/p\u003e\n\n\u003cp\u003eIn its more than a century-long history, Superga has shaped the aesthetic and functional design of sports and leisure footwear, defining the imagery of a way of life that has always kept up with the times.\u003c\/p\u003e\n\n\u003cp\u003eThis book is the first-ever monograph dedicated to the world of Superga—a world made of sports, technology, innovation, design, leisure, nature, and fashion beyond fashion.\u003c\/p\u003e\n\n\u003cp\u003eImages, memorabilia, shoes and boots, advertising campaigns, catalogues, and tidbits from the Superga archive create visual atlases that tell the story of a company that is part of Italy's national history and international culture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBorn as a tennis shoe, perfectly interpreting the elegance of the white uniform on the court, the 2750 has become a legendary shoe: timeless, versatile, transcending epochs, generations, and fashion fads, thanks to its design and the clarity of its shape\u003c\/em\u003e, writes Maria Luisa Frisa in the foreword.\u003c\/p\u003e\n\n\u003cp\u003eThe book explores Superga in relation to Italy's industrial and cultural history and also in the light of its influence on society and ways of life over time.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47772495216876,"sku":"9788891846075","price":132.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/59a40ca0979a95c50d6ed5e9ccd521a4.jpg?v=1782166454","url":"https:\/\/bookhero.co.nz\/products\/codice-superga-by-maria-luisa-frisa-9788891846075","provider":"Book Hero","version":"1.0","type":"link"}