{"product_id":"choose-your-hard-by-grant-schofield-9780473749323","title":"Choose Your Hard","description":"\u003cdiv class=\"book-description\"\u003e\nEvery path in life is hard. Being unfit and unhealthy is hard. Choosing to exercise, eat well, face discomfort, and do the difficult things is also hard. The question is: which hard do you choose?\n\n\u003cp\u003eIn \u003ci\u003eChoose Your Hard\u003c\/i\u003e, Professor Grant Schofield, one of New Zealand’s most cited health scientists with over 18,000 citations in the scientific literature, argues that the real secret to lifelong health isn’t finding the easy way out. It’s leaning into the right kind of discomfort. Drawing on the emerging science of hormesis and mitohormesis, the powerful biological principle that small, deliberate stressors make us stronger from the inside out, Grant reveals seven evidence-based truths covering movement, nutrition, cold and heat exposure, dopamine and reward, focused attention, emotional regulation, and purpose and meaning.\u003c\/p\u003e\n\n\u003cp\u003eHonest, practical, and refreshingly irreverent, \u003ci\u003eChoose Your Hard\u003c\/i\u003e challenges the comfort-first culture of modern wellness and replaces it with something better: a science-backed, whole-life framework for building the health, resilience, and vitality that lasts a lifetime.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\u003ci\u003eA good life isn’t easy. But it is worth it. And that’s a promise Grant will stand by.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Copy Press","offers":[{"title":"Default Title","offer_id":47594528309484,"sku":"9780473749323","price":33.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/chooseyourhard.png?v=1778185071","url":"https:\/\/bookhero.co.nz\/products\/choose-your-hard-by-grant-schofield-9780473749323","provider":"Book Hero","version":"1.0","type":"link"}