{"product_id":"can-marketing-save-the-planet-by-gemma-butler-9781399411257","title":"Can Marketing Save the Planet?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn exploration of some of the most high-profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn our fast-moving and consumer-driven world–in which more than 10 million people are marketers–social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity, and influence accordingly.\u003c\/p\u003e\n\n\u003cp\u003eFrom the authors of \u003ci\u003eSustainable Marketing\u003c\/i\u003e, awarded Highly Commended at the Business Book Awards 2022, \u003ci\u003eCan Marketing Save the Planet?\u003c\/i\u003e is the ultimate guidebook for this journey. It takes a deep dive into some of the most high-profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing \u003cem\u003ecan\u003c\/em\u003e be a force for good.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719183618284,"sku":"9781399411257","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6480633482686.jpg?v=1754547648","url":"https:\/\/bookhero.co.nz\/products\/can-marketing-save-the-planet-by-gemma-butler-9781399411257","provider":"Book Hero","version":"1.0","type":"link"}