{"product_id":"business-storytelling-for-dummies-by-karen-dietz-9781118661215","title":"Business Storytelling For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eReady to hone your storytelling skills and craft a compelling business narrative?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eProfessionals of all types—marketing managers, sales reps, senior leaders, supervisors, creatives, account executives—have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.\u003c\/p\u003e\n\n\u003cp\u003eStorytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.\u003c\/p\u003e\n\n\u003cp\u003eConnecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to \u003ci\u003eBusiness Storytelling For Dummies\u003c\/i\u003e to:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eLearn the elements of storytelling and how to use them effectively\u003c\/li\u003e\n    \u003cli\u003eBecome a better listener to become a better storyteller\u003c\/li\u003e\n    \u003cli\u003eMake your stories come to life with relatable details\u003c\/li\u003e\n    \u003cli\u003eBack up your story with data points\u003c\/li\u003e\n    \u003cli\u003eUse the power of storytelling to effect change\u003c\/li\u003e\n    \u003cli\u003eChoose the perfect format to tell your story\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction, and create your own compelling narrative to tell your story to the world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46867368575212,"sku":"9781118661215","price":64.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7559213482586.jpg?v=1759701859","url":"https:\/\/bookhero.co.nz\/products\/business-storytelling-for-dummies-by-karen-dietz-9781118661215","provider":"Book Hero","version":"1.0","type":"link"}