{"product_id":"business-intelligence-by-carlo-vercellis-9780470511398","title":"Business Intelligence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eBusiness intelligence is a broad category of applications and technologies for gathering, providing access to, and analysing data to help enterprise users make better business decisions. The term implies having comprehensive knowledge of all factors that affect a business, such as customers, competitors, business partners, economic environment, and internal operations, thereby enabling optimal decisions to be made.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBusiness Intelligence\u003c\/i\u003e provides readers with an introduction and practical guide to the mathematical models and analysis methodologies vital to business intelligence.\u003c\/p\u003e\n\n\u003cp\u003eThis book:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eCombines detailed coverage with a practical guide to the mathematical models and analysis methodologies of business intelligence.\u003c\/li\u003e\n    \u003cli\u003eCovers all the hot topics such as data warehousing, data mining and its applications, machine learning, classification, supply optimisation models, decision support systems, and analytical methods for performance evaluation.\u003c\/li\u003e\n    \u003cli\u003eIs made accessible to readers through the careful definition and introduction of each concept, followed by the extensive use of examples and numerous real-life case studies.\u003c\/li\u003e\n    \u003cli\u003eExplains how to utilise mathematical models and analysis models to make effective and high-quality business decisions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book is aimed at postgraduate students following data analysis and data mining courses.\u003c\/p\u003e\n\n\u003cp\u003eResearchers looking for a systematic and broad coverage of topics in operations research and mathematical models for decision-making will find this an invaluable guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854189449452,"sku":"9780470511398","price":135.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/13878533482355.jpg?v=1759236320","url":"https:\/\/bookhero.co.nz\/products\/business-intelligence-by-carlo-vercellis-9780470511398","provider":"Book Hero","version":"1.0","type":"link"}