{"product_id":"business-analytics-with-python-by-bowei-chen-9781398617179","title":"Business Analytics with Python","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eData-driven decision-making is a fundamental component of business success. Use this textbook to help you learn and understand the core knowledge and techniques needed for analysing business data with Python programming.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBusiness Analytics with Python\u003c\/em\u003e is ideal for students taking upper-level undergraduate and postgraduate modules on analytics as part of their business, management, or finance degrees. It assumes no prior knowledge or experience in computer science, instead presenting the technical aspects of the subject in an accessible, introductory way for students. This book takes a holistic approach to business analytics, covering not only Python but also mathematical and statistical concepts, essential machine learning methods, and their applications.\u003c\/p\u003e\n\n\u003cp\u003eFeatures include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eChapters covering preliminaries, as well as supervised and unsupervised machine learning techniques.\u003c\/li\u003e\n    \u003cli\u003eA running case study to help students apply their knowledge in practice.\u003c\/li\u003e\n    \u003cli\u003eReal-life examples demonstrating the use of business analytics for tasks such as customer churn prediction, credit card fraud detection, and sales forecasting.\u003c\/li\u003e\n    \u003cli\u003ePractical exercises and activities, learning objectives, and chapter summaries to support learning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47595888312556,"sku":"9781398617179","price":165.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398617179-business-analytics-with-python.jpg?v=1777910381","url":"https:\/\/bookhero.co.nz\/products\/business-analytics-with-python-by-bowei-chen-9781398617179","provider":"Book Hero","version":"1.0","type":"link"}