{"product_id":"break-the-internet-by-olivia-yallop-9781922310200","title":"Break the Internet","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eTraditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they ... and how do you become one?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBreak the Internet\u003c\/em\u003e takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future - experts estimate that the economy of influence will be valued at $24bn globally by 2025.\u003c\/p\u003e\n\n\u003cp\u003eOlivia Yallop enrols in an influencer bootcamp, goes undercover at a fan meetup, and shadows online vloggers, Instagrammers, and content creators to understand how online personas are built, uncovering what it is really like to live a branded life and trade in a 'social stock market'. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? \u003cem\u003eBreak the Internet\u003c\/em\u003e examines both the dangers and the transformative potential of online culture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labour ... Behind our small screens is an unimaginable vastness, which \u003cem\u003eBreak the Internet\u003c\/em\u003e manages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny.'\u003c\/em\u003e -Emily Margolis, The Guardian\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. \u003cem\u003eBreak the Internet\u003c\/em\u003e is devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written.'\u003c\/em\u003e -James Bloodworth, The Times\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e'Olivia Yallop has written the definitive insider account of influencer culture. \u003cem\u003eBreak the Internet\u003c\/em\u003e is erudite, smart, entertaining, and essential.'\u003c\/em\u003e -Will Storr, author of \u003cem\u003eSelfie\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":46342577586412,"sku":"9781922310200","price":34.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11513123482872.jpg?v=1743921314","url":"https:\/\/bookhero.co.nz\/products\/break-the-internet-by-olivia-yallop-9781922310200","provider":"Book Hero","version":"1.0","type":"link"}