{"product_id":"branding-property-by-rahel-m-felix-9783037682210","title":"Branding Property","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eReal estate marketing is certainly not a standard discipline within economics and is not taught in colleges and graduate degree programmes within the context of a marketing-oriented education. For this very reason, this volume addresses and examines how the relevant tasks can be approached in order to find success in real estate marketing. The relevant analytical and strategic processes and methods are presented and explained.\u003c\/p\u003e\n\n\u003cp\u003eIn this interdisciplinary approach, it is vital to develop a clear idea of the future resident of the property that is to be marketed. This knowledge, together with the central architectural theme, serves as a basis for generating the essence, even the soul, of the property's brand and, in the process of realising it, engendering or arousing the esprit that will complement it.\u003c\/p\u003e\n\n\u003cp\u003eIn addition to the careful documentation of every stage and aspect of ten selected case studies, this publication also contains contributions from industry experts, who examine real estate marketing from various perspectives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46719127159020,"sku":"9783037682210","price":141.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15174593483269.jpg?v=1754543597","url":"https:\/\/bookhero.co.nz\/products\/branding-property-by-rahel-m-felix-9783037682210","provider":"Book Hero","version":"1.0","type":"link"}