{"product_id":"brand-seduction-by-daryl-weber-9781632650139","title":"Brand Seduction","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFor many marketing professionals, \"science\" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eBrand Seduction\u003c\/em\u003e, Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing.\u003c\/p\u003e\n\n\u003cp\u003eThrough simple language, engaging stories and actual examples, \u003cem\u003eBrand Seduction\u003c\/em\u003e shows you how to decode, build and use these hidden brand fantasies to grow your brand and business. You'll learn:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eThe surprising unconscious side of brands.\u003c\/li\u003e\n  \u003cli\u003eThe biggest myths about consumer psychology.\u003c\/li\u003e\n  \u003cli\u003eThe real role of emotions in building brands.\u003c\/li\u003e\n  \u003cli\u003ePractical tools to use neuroscience to inspire better marketing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eEveryone seems to have a different idea of what brands are, how they work and how they are built. \u003cem\u003eBrand Seduction\u003c\/em\u003e digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to \"seduce\" customers and grow their businesses.\u003c\/p\u003e\n\n\u003cp\u003e\"Powerful, profound and beautifully written, \u003cem\u003eBrand Seduction\u003c\/em\u003e raises the bar for every marketer to do work that truly matters. Marketing is far too powerful to be wasted on manipulation.\" — Seth Godin, Author of \u003cem\u003eAll Marketers Are Liars\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Daryl Weber's \u003cem\u003eBrand Seduction\u003c\/em\u003e is jam-packed with fascinating research and actionable insights. Weber shares the science of decision-making simply and clearly, which makes his book perfect for marketing practitioners, academics, and consumers alike. If you're fascinated by what makes consumers tick, this book's for you.\" — Adam Alter, Associate Professor of Marketing at NYU Stern School of Business, Author of New York Times Bestseller, \u003cem\u003eDrunk Tank Pink\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46719137775852,"sku":"9781632650139","price":27.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/7748883482769.jpg?v=1754544465","url":"https:\/\/bookhero.co.nz\/products\/brand-seduction-by-daryl-weber-9781632650139","provider":"Book Hero","version":"1.0","type":"link"}