{"product_id":"brand-power-built-in-by-lifang-he-9781637748527","title":"Brand Power Built In","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIf you’ve ever tried to build, launch, or grow a tech product, you’ve probably wrestled with this question: how do we \u003ci\u003ereally\u003c\/i\u003e win customers’ hearts and minds?\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eMost tech ventures fail to stand out or connect meaningfully with customers until it’s too late. What separates promising products from true market leaders isn’t just great technology—it’s embedding brand power into your product’s DNA from day one, \u003ci\u003enot\u003c\/i\u003e as an afterthought after the product is built.\u003c\/p\u003e\n\n\u003cp\u003eToo many founders and product managers dismiss brand as a fluffy marketing activity that can wait. That assumption kills promising products. As global brand and marketing leader Lifang He reveals, when you \u003ci\u003ebuild in brand power\u003c\/i\u003e from the start, you don’t just build better products and experiences, you create a far more valuable business. That’s the hidden opportunity most companies miss.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on everything she’s learned from launching and scaling breakthrough products for Apple, Amazon, and Ring, plus hard-won lessons from leaders at Rivian, Airbnb, Robinhood, Notion, and other category winners, she offers a repeatable framework for:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eBuilding brand power into product development, go-to-market, and scaling strategies.\u003c\/li\u003e\n    \u003cli\u003eTransforming customer experiences to drive differentiation and value.\u003c\/li\u003e\n    \u003cli\u003eLeading cross-functional teams to maximize product success from the earliest stages.\u003c\/li\u003e\n    \u003cli\u003eNavigating AI’s impact on branding, customer experience, and product growth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWritten for founders, product builders, marketers, business leaders, and anyone driving innovation and growth, \u003ci\u003eBrand Power Built In\u003c\/i\u003e gives you the insider playbook to win customers’ hearts and minds from day one and across the entire product journey.\u003c\/p\u003e\n\n\u003cp\u003eBrand is how you win. This book shows you how.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Simon \u0026 Schuster NZ","offers":[{"title":"Default Title","offer_id":47344311566572,"sku":"9781637748527","price":62.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2561183482771.jpg?v=1772254692","url":"https:\/\/bookhero.co.nz\/products\/brand-power-built-in-by-lifang-he-9781637748527","provider":"Book Hero","version":"1.0","type":"link"}