{"product_id":"brand-identity-essentials-revised-and-expanded-by-kevin-budelmann-9781631597084","title":"Brand Identity Essentials, Revised and Expanded","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBrand Identity Essentials\u003c\/em\u003e, outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programmes and brand identity, and all the various strategies and elements involved.\u003c\/p\u003e\n\n\u003cp\u003eA company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company, its products, and its effectiveness—and it's the designer's job to envision the brand and create what the public sees. \u003cem\u003eBrand Identity Essentials\u003c\/em\u003e, a classic design reference now updated and expanded, lays a foundation for brand building, illustrating the construction of strong brands through examples of world-class design.\u003c\/p\u003e\n\n\u003cp\u003eTopics include: A Sense of Place, Cultural Symbols, Logos as Storytellers, What is 'On Brand?', Brand Psychology, Building an Online Identity, Managing Multiple Brands, Owning an Aesthetic, Logo Lifecycles, Programmes That Stand Out, Promising Something, and Honesty is Sustainable.\u003c\/p\u003e\n\n\u003cp\u003eThe new, revised edition expands each of the categories, descriptions, and selections of images, and incorporates emergent themes in digital design and delivery that have developed since the book first appeared.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrand Identity Essentials\u003c\/em\u003e is a must-have reference for budding design professionals and established designers alike.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47470191837420,"sku":"9781631597084","price":65.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781631597084-brand-identity-essentials-revised-and-expanded.jpg?v=1775213224","url":"https:\/\/bookhero.co.nz\/products\/brand-identity-essentials-revised-and-expanded-by-kevin-budelmann-9781631597084","provider":"Book Hero","version":"1.0","type":"link"}