{"product_id":"brand-famous-by-linzi-boyd-9780857084903","title":"Brand Famous","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"This is a brand book like no other, and I heartily recommend it. Enjoy\"\u003cbr\u003e\u003cstrong\u003e—Dylan Jones, Editor-In-Chief, GQ\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eMake your business a household name\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDon't let your business fade into the background. It's time to \u003cstrong\u003eSTAND OUT\u003c\/strong\u003e and get seen! There are so many brands out there – in all sectors – you need yours to shine above the competition. It's time to take your brand to the next level. And that's what \u003ci\u003eBrand Famous\u003c\/i\u003e helps you do. Whether you want to \u003cstrong\u003eBUILD\u003c\/strong\u003e, \u003cstrong\u003eRENOVATE\u003c\/strong\u003e or just \u003cstrong\u003eREFRESH\u003c\/strong\u003e your brand, \u003ci\u003eBrand Famous\u003c\/i\u003e is your guide.\u003c\/p\u003e\n\n\u003cp\u003eWritten by Linzi Boyd, a savvy entrepreneurial brand guru whose glamorous communications agency has helped elevate some of the country's most famous high-street, consumer brands, this book outlines a winning formula for success, from idea to execution, along with hidden branding secrets, practical tips, and real-life examples. Linzi maps out five stages to work through from discovering the true essence of your brand to nailing that all-important recognition. You can use the same exact tools and processes that Linzi uses with some of the country's most famous brands.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDiscover what tactics will \u003ci\u003eactually\u003c\/i\u003e make your business or product a desirable, recognisable brand\u003c\/li\u003e\n    \u003cli\u003eLearn how to maximise 'new school' brand building approaches for today's consumer world\u003c\/li\u003e\n    \u003cli\u003eGain insights on common mistakes to avoid when building your brand\u003c\/li\u003e\n    \u003cli\u003eRead about some of Linzi’s recent campaigns from recognised household brand names\u003c\/li\u003e\n    \u003cli\u003eBe guided through the five-step process required to achieve stand out status\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\"An easy-peasy step-by-step guide to achieving what all businesses need - reputation, desirability, accessibility and, of course, love\"\u003cbr\u003e\u003cstrong\u003e—Tiffanie Darke, Editor, Style, \u003ci\u003eThe Sunday Times\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\"Essential reading for anyone wanting to grasp the fundamentals of driving brand exposure and fame\"\u003cbr\u003e\u003cstrong\u003e—Simon Jobson, Global Marketing Director, Dr. Martens\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854137839852,"sku":"9780857084903","price":35.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3774563482493.jpg?v=1759234927","url":"https:\/\/bookhero.co.nz\/products\/brand-famous-by-linzi-boyd-9780857084903","provider":"Book Hero","version":"1.0","type":"link"}