{"product_id":"brand-failures-by-matt-haig-9780749462994","title":"Brand Failures","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat do Coca-Cola, McDonald's, IBM, Microsoft and Virgin have in common? Yes, they are all global giants, but what they are less recognised for are all those branded products they've launched that have bombed — spectacularly and at great cost.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrand Failures\u003c\/em\u003e takes a riveting look at how such disasters occur. In this new updated edition of the classic Matt Haig's best-selling book, we're given the inside story of 100 major brand blunders that make for jaw-dropping reading. He describes the brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without a trace.\u003c\/p\u003e\n\n\u003cp\u003eFrom acknowledged brand mistakes made by successful blue-chip companies to some lesser-known but hilarious bombshells, he reveals what went wrong in every case and provides a valuable checklist of lessons learnt.\u003c\/p\u003e\n\n\u003cp\u003eA tour of Matt Haig's fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life for your brand.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":48010517840108,"sku":"9780749462994","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749462994-brand-failures.jpg?v=1785151355","url":"https:\/\/bookhero.co.nz\/products\/brand-failures-by-matt-haig-9780749462994","provider":"Book Hero","version":"1.0","type":"link"}