{"product_id":"brainfluence-by-roger-dooley-9781118113363","title":"Brainfluence","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePractical techniques for applying neuroscience and behaviour research to attract new customers\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBrainfluence\u003c\/em\u003e explains how to practically apply neuroscience and behaviour research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.\u003c\/p\u003e\n\n\u003cp\u003eThis scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. \u003cem\u003eBrainfluence\u003c\/em\u003e offers short, easy-to-digest ideas that can be accessed in any order.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eDiscover ways for brands and products to form emotional bonds with customers\u003c\/li\u003e\n    \u003cli\u003eIncludes ideas for small businesses and non-profits\u003c\/li\u003e\n    \u003cli\u003eRoger Dooley is the creator and publisher of \u003cem\u003eNeuromarketing\u003c\/em\u003e, the most popular blog on using brain and behaviour research in marketing, advertising, and sales\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBrainfluence\u003c\/em\u003e delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854134169836,"sku":"9781118113363","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2080693482586.jpg?v=1759234862","url":"https:\/\/bookhero.co.nz\/products\/brainfluence-by-roger-dooley-9781118113363","provider":"Book Hero","version":"1.0","type":"link"}