{"product_id":"brain-of-the-firm-by-stafford-beer-9780471948391","title":"Brain of the Firm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eStafford Beer\u003c\/em\u003e is undoubtedly among the world's most provocative, creative, and profound thinkers on the subject of management, and he records his thinking with a flair that is unmatched. His writing is as much art as it is science. He is the most viable system I know.\u003c\/p\u003e\n\n\u003cp\u003e—\u003cstrong\u003eDr Russell L Ackoff\u003c\/strong\u003e, The Institute for Interactive Management, Pennsylvania, USA\u003c\/p\u003e\n\n\u003cp\u003eIf anyone can make it [Operations Research] understandably readable and positively interesting, it is Stafford Beer. Everyone in management should be grateful to him for using clear and at times elegant English and even elegant diagrams.\u003c\/p\u003e\n\n\u003cp\u003e—\u003ci\u003e\u003cstrong\u003eThe Economist\u003c\/strong\u003e\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis is the second edition of a book which has already become a management 'standard' both in universities and on the bookshelves of managers and their advisers. \u003cem\u003eBrain of the Firm\u003c\/em\u003e develops an account of the firm based upon insights derived from the study of the human nervous system, and is a basic text from the author's theory of viable systems. Despite the neurophysiology, the book is written for managers to understand. The companion volume to this book is \u003cem\u003eThe Heart of Enterprise\u003c\/em\u003e, which is intended to support and complement this text.\u003c\/p\u003e\n\n\u003cp\u003eStafford Beer's works represent required reading for everyone who believes that a capacity for rigorous thinking is an essential attribute of today's successful managers and administrators. \u003cem\u003eBrain of the Firm\u003c\/em\u003e shows a first-rate intellect at work and provides concepts, models, and inspiration for both practitioners and teachers.\u003c\/p\u003e\n\n\u003cp\u003e—\u003cstrong\u003eSir Douglas Hague\u003c\/strong\u003e, CBE\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854136365292,"sku":"9780471948391","price":128.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/162673482356.jpg?v=1759234888","url":"https:\/\/bookhero.co.nz\/products\/brain-of-the-firm-by-stafford-beer-9780471948391","provider":"Book Hero","version":"1.0","type":"link"}