{"product_id":"blurb-your-enthusiasm-by-louise-willder-9780861546169","title":"Blurb Your Enthusiasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eBlurb Your Enthusiasm\u003c\/i\u003e is a TIMES Book of the Year.\u003c\/p\u003e\n\n\u003cp\u003e\"A small masterpiece. There is something funny, notable or awe-inspiring on every single page,\" says Jenny Colgan, Spectator.\u003c\/p\u003e\n\n\u003cp\u003eA joyful celebration of books – the perfect gift for bibliophiles, word lovers, and anyone who has ever wondered if you should judge a book by its cover.\u003c\/p\u003e\n\n\u003cp\u003eWe love the words in books – but what about the words on them? How do they work their magic? Here is a book about the ways books entice us to read them: their titles, quotes, covers and, above all, blurbs – exploring authors from Jane Austen to Zadie Smith, writing tricks, classic literature, bonkbusters, plot spoilers, and publishing secrets. It’s nothing less than the inside story of the outside of books.\u003c\/p\u003e\n\n\u003cp\u003eAnd it answers questions like:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eWhy do some authors hate blurbs so much they burn their own books?\u003c\/li\u003e\n  \u003cli\u003eShould all adjectives be murdered?\u003c\/li\u003e\n  \u003cli\u003eIs blurbing sometimes maybe lying?\u003c\/li\u003e\n  \u003cli\u003eIs it true that (checks jacket) you need an animal on a book’s cover to make it a bestseller?\u003c\/li\u003e\n  \u003cli\u003eWhat are the most terrible blurbs of all time?\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eJoin Penguin publishing word wizard Louise Willder – five thousand blurbs written, mostly avoiding the phrase ‘unputdownable tour-de-force’ – to discover why we should judge a book by its cover. Even this one. (It’s an unputdownable tour-de-force.)\u003c\/p\u003e\n\n\u003cp\u003e\"The bookiest book about books you’ll ever read – I loved it,\" says Lucy Mangan.\u003c\/p\u003e\n\n\u003cp\u003e\"Truly delightful...I couldn’t have had more fun,\" Benjamin Dreyer enthuses.\u003c\/p\u003e\n\n\u003cp\u003e\"Very funny, erudite and profound. A delight!\" declares Nina Stibbe.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46711006331116,"sku":"9780861546169","price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/20301433482494.jpg?v=1754175851","url":"https:\/\/bookhero.co.nz\/products\/blurb-your-enthusiasm-by-louise-willder-9780861546169","provider":"Book Hero","version":"1.0","type":"link"}