{"product_id":"behavioral-economics-for-dummies-by-morris-altman-9781118085035","title":"Behavioral Economics For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA guide to the study of how and why you \u003cem\u003ereally\u003c\/em\u003e make financial decisions\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioural economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. In \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e, readers will learn how social and psychological factors, such as instinctual behaviour patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e\n\n\u003cp\u003eBased on psychology and rooted in real-world examples, \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e offers insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e\n    \u003cli\u003eThe author is a professor of behavioural and institutional economics at Victoria University\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e is important for just about anyone who has a bank account and is interested in why—and when—they spend money.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47462637404396,"sku":"9781118085035","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118085035-behavioral-economics-for-dummies.jpg?v=1775019313","url":"https:\/\/bookhero.co.nz\/products\/behavioral-economics-for-dummies-by-morris-altman-9781118085035","provider":"Book Hero","version":"1.0","type":"link"}