{"product_id":"be-a-no-bullsht-guide-to-increasing-your-self-worth-and-net-worth-by-simply-being-yourself-by-jessica-zweig-9781649630506","title":"Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThese days, everyone in marketing is talking \u003cem\u003eauthenticity\u003c\/em\u003e. Which means making a personal or professional brand should be simpler than ever, right? What could be easier than \"being yourself?\" Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves.\u003c\/p\u003e\n\n\u003cp\u003eHere you'll explore:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBranding Reinvented\u003c\/li\u003e\n  \u003cli\u003eEmbracing Your Sh*t\u003c\/li\u003e\n  \u003cli\u003eYour Personal Brand Hologram® - SimplyBe.'s universal framework can crystallise your utterly unique brand platform.\u003c\/li\u003e\n  \u003cli\u003eThe Supernova™ - Create winning content with the secret sauce of consistency and clarity.\u003c\/li\u003e\n  \u003cli\u003eThe Pinnacle Content Framework™ - Take the stress out of strategy and find the most direct, effective path toward your goals.\u003c\/li\u003e\n  \u003cli\u003eGetting Social Media Right\u003c\/li\u003e\n  \u003cli\u003eLiving Your Brand\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Macmillan Publishers New Zealand Ltd","offers":[{"title":"Default Title","offer_id":48240743088364,"sku":"9781649630506","price":42.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781649630506-be-a-no-bullsh-t-guide-to-increasing-your-self-worth-and-net-worth-by-simply-being-yourself-1.jpg?v=1787925466","url":"https:\/\/bookhero.co.nz\/products\/be-a-no-bullsht-guide-to-increasing-your-self-worth-and-net-worth-by-simply-being-yourself-by-jessica-zweig-9781649630506","provider":"Book Hero","version":"1.0","type":"link"}