{"product_id":"authentic-pr-by-michael-levine-9781644285527","title":"Authentic PR","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIn \u003ci\u003eAuthentic PR: How Transparency Can Transform Your Business\u003c\/i\u003e, legendary publicist Michael Levine—author of the bestselling \u003ci\u003eGuerrilla PR\u003c\/i\u003e—shows why honesty, candour, and vulnerability are now the most powerful tools in the communications arsenal.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.\u003c\/p\u003e\n\n\u003cp\u003eFrom Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, \u003ci\u003eAuthentic PR\u003c\/i\u003e provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47745221918956,"sku":"9781644285527","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781644285527-authentic-pr.jpg?v=1781495900","url":"https:\/\/bookhero.co.nz\/products\/authentic-pr-by-michael-levine-9781644285527","provider":"Book Hero","version":"1.0","type":"link"}