{"product_id":"authentic-marketing-by-visha-kudhail-9781398625846","title":"Authentic Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eDevelop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAuthentic Marketing\u003c\/em\u003e is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity, and audience-first thinking.\u003c\/p\u003e\n\n\u003cp\u003eWritten by industry leader \u003cstrong\u003eVisha Kudhail\u003c\/strong\u003e, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia, and e.l.f., it shows how to implement strategies that optimise performance, build trust, and strengthen long-term consumer loyalty.\u003c\/p\u003e\n\n\u003cp\u003eYou'll learn how to:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eApply audience-first principles to develop creative ideas grounded in real human insight\u003c\/li\u003e\n    \u003cli\u003eImplement data-driven strategies that support authenticity rather than replace it\u003c\/li\u003e\n    \u003cli\u003eDevelop frameworks for balancing automation with the emotional intelligence marketing requires\u003c\/li\u003e\n    \u003cli\u003eOptimise campaigns by identifying meaningful audience motivations and behaviours\u003c\/li\u003e\n    \u003cli\u003eUse real-world examples to strengthen credibility and apply best practices across industries\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWith its balance of strategy, practical guidance, and modern industry insight, \u003cem\u003eAuthentic Marketing\u003c\/em\u003e helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003eThemes include: \u003c\/em\u003e\u003c\/strong\u003e\u003cem\u003emarketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimisation\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47650531377388,"sku":"9781398625846","price":114.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398625846-authentic-marketing.jpg?v=1779325536","url":"https:\/\/bookhero.co.nz\/products\/authentic-marketing-by-visha-kudhail-9781398625846","provider":"Book Hero","version":"1.0","type":"link"}