{"product_id":"augmenting-alice-by-galit-ariel-9789063694708","title":"Augmenting Alice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eAugmenting Alice\u003c\/em\u003e delves into the rapidly growing world of Augmented Reality, an emerging technology attracting unprecedented investment and interest from big tech platforms and accelerator industries. This book offers a 'wide lens' perspective on the potential, challenges, and impact that widespread implementation of Augmented Reality is sure to bring.\u003c\/p\u003e\n\n\u003cp\u003eAugmented Reality is poised to become the new platform and standard for content creation and experience generation. Its influence is expected to be as pivotal as the World Wide Web's global impact, making it an essential resource for varied applications.\u003c\/p\u003e\n\n\u003cp\u003eThe book introduces the core concepts and potential of Augmented Reality to both novices and experts. It examines the technology's development into a groundbreaking platform and explores the broader context of its implementation through social, commercial, and behavioural lenses.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAugmenting Alice\u003c\/em\u003e raises a discussion about the forefront of Augmented Reality development and examines what its application and eventual impact might mean for society in the near future.\u003c\/p\u003e\n\n\u003cp\u003eThe book also addresses current issues arising in the digital age due to emerging technologies and Augmented Reality. Topics include changing behaviours and social etiquettes, identity in the digital age, and privacy and ethical concerns.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47362518450412,"sku":"9789063694708","price":60.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3194233485415.jpg?v=1772886997","url":"https:\/\/bookhero.co.nz\/products\/augmenting-alice-by-galit-ariel-9789063694708","provider":"Book Hero","version":"1.0","type":"link"}