{"product_id":"archetypes-in-branding-by-joshua-c-chen-9781440308185","title":"Archetypes in Branding","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eArchetypes in Branding\u003c\/em\u003e offers an accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.\u003c\/p\u003e\n\n\u003cp\u003eCombined with a companion deck of sixty original archetype cards, this kit will provide you with a practical tool to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers\u003c\/li\u003e\n  \u003cli\u003eForge relationships with the myriad stakeholders that affect your business\u003c\/li\u003e\n  \u003cli\u003eEmpower your team to access their creativity and innovate with integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":47595694489836,"sku":"9781440308185","price":85.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781440308185-archetypes-in-branding.jpg?v=1777902898","url":"https:\/\/bookhero.co.nz\/products\/archetypes-in-branding-by-joshua-c-chen-9781440308185","provider":"Book Hero","version":"1.0","type":"link"}