{"product_id":"an-introduction-to-behavioral-economics-by-nick-wilkinson-9781137524126","title":"An Introduction to Behavioral Economics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe third edition of this successful textbook is a comprehensive, rigorous survey of the major topics in the field of behavioural economics. Building on the strengths of the second edition, it offers an up-to-date and critical examination of the latest literature, research, developments, and debates in the field. Offering an inter-disciplinary approach, the authors incorporate psychology, evolutionary biology, and neuroscience into the discussions. Ultimately, they consider what it means to be ‘rational’, why we so often indulge in ‘irrational’ and self-harming behaviour, and also why ‘irrational’ behaviour can sometimes serve us well.\u003c\/p\u003e\n\n\u003cp\u003eThis is a perfect book for economics students studying behavioural economics at higher undergraduate level or Master's level.\u003c\/p\u003e\n\n\u003cp\u003eThis new edition features:\u003c\/p\u003e\n\u003cul\u003e\n    \u003cli\u003eExtended material on heuristics and biases, and new material on neuroeconomics and its applications\u003c\/li\u003e\n    \u003cli\u003eA wealth of new topical case studies, such as voting behaviour in Brexit and the Trump election and the current obesity epidemic\u003c\/li\u003e\n    \u003cli\u003eMore examples and review questions to help cement understanding\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for \u003cem\u003eAn Introduction to Behavioral Economics\u003c\/em\u003e can be found at \u003ca href=\"https:\/\/bloomsburyonlineresources.com\/an-introduction-to-behavioral-economics\"\u003ebloomsburyonlineresources.com\/an-introduction-to-behavioral-economics\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47429801607404,"sku":"9781137524126","price":133.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781137524126.jpg?v=1774559893","url":"https:\/\/bookhero.co.nz\/products\/an-introduction-to-behavioral-economics-by-nick-wilkinson-9781137524126","provider":"Book Hero","version":"1.0","type":"link"}