{"product_id":"ametora-by-w-david-marx-9781541604339","title":"Ametora","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eHow Japan adopted and ultimately revived traditional American fashion\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"A fascinating cultural history.\" -\u003cem\u003ePeople\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eA strange thing has happened over the last two decades: the world has come to believe that the most \"authentic\" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments—a style known in Japan as \u003cem\u003eametora\u003c\/em\u003e, or \"American traditional.\"\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAmetora\u003c\/em\u003e, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, \u003cem\u003eAmetora\u003c\/em\u003e shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47595668570348,"sku":"9781541604339","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781541604339-ametora.jpg?v=1777900225","url":"https:\/\/bookhero.co.nz\/products\/ametora-by-w-david-marx-9781541604339","provider":"Book Hero","version":"1.0","type":"link"}